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One of the most important truths about web site development is that no matter how good a website you build, if you cannot market it properly over the Internet, it is as good as dead.

You can market your website among your friends using different popular chatting soft wares like Yahoo! Messenger, Windows Messenger etc.

But the most important agents for advertising on-line are search engines. A search engine acts like a messenger of your website to the netizens. There are several other options for advertising on-line but the most effective are the search engines.

There are two ways of using search engines for promoting your website. One being search engine optimization (SEO) and the other being paid search results.

The most popular search engine is Google and the most popular paid search result provider is Google Adwords.

I shall give you an example of advertising on-line through Google Adwords. Suppose you own a company which provides wifi internet connection to its clients. The first thing you need to do is to create a website which shall contain all the necessary details of your wifi business in a manner which helps your current and potential customers to avail the best of your service. However, creating this website and updating it regularly is just a job half done. Now you will have to promote it using Google Adwords.

In order to do that, you need to perform the following steps:

1. Register with Google Adwords

2. Create your ad. Your ad should be precise and highlight your wifi business properly.

3. Choose keywords, set your budget and decide where your ad will be displayed

Once done, Google displays the ads when people search using your keywords. They click on your ads and connect with your business. The best thing with Google Adwords is that you have to pay only if people click on your ads.

Yahoo has also started a similar program which is called Yahoo Publisher Network. It works on the same principles but it is much less popular than Google Adwords. It is still in beta phase. So for the time being your best bet would be Google Adwords.

The fact is that people Google more than they do a Yahoo! Search!